We’ve Created Value For
Create emotional value. Build brands that matter. Drive growth that lasts.
In a landscape where data tells you what but not why, we reveal the emotional motivations that shape your audience’s worlds and drive their actions.
With the Empathy Framework™ and AI precision, your brand uncovers the true catalysts of engagement—empowering you to craft strategies that make achieving your goals and those of your audiences feel like pushing on an open door.
From Data to Emotion: Creating Value That Resonates
The Empathy Framework AI Value Creation Roadmap
9 Value Creation reports that transform complex data into emotional understanding, empowering brands to build strategies that resonate deeply across Brand, Product, Media, and Creative. Our human-centred AI doesn’t just analyse—it reveals the emotional value that drives customer loyalty, advocacy, and connection.
Unlock insights to attract, retain and delight your customers
Analyse huge datasets for emotional insights at scale
Receive your reports in as little as 2 days
QUALITATIVE RESEARCH
Our qualitative research captures the nuanced, textured realities of people’s lives. Through in-depth interviews, focus groups, and ethnographies, we bring a level of insight that AI alone can’t deliver—helping brands solve complex challenges and uncover fresh opportunities to create and communicate authentic value.
75% of buying experiences are emotion-driven—our research uncovers the ‘why’ behind these decisions.
Rich, real-world insights that reveal hidden value and drive authentic connections with customers.
See what’s coming and discover how demand is changing
what our clients say
Codifying Value Creation
At Source Nine, we understand that creating meaningful connections with your audience begins with clarity and empathy. Using the Empathy Framework™, we explore the emotional needs that influence customer behaviours through a blend of AI and in-depth qualitative research.
Our approach aims to provide insights that genuinely resonate, supporting you in creating strategies that fulfil both your goals and your customers' desire for authentic engagement and understanding
INITIAL
CONSULTATION
We discuss your goals and review existing data.
FREE EMOTIONAL
VALUE HEATMAP
We create a complimentary benchmarking report that highlights key emotional gaps in your category.
CUSTOMISED
INSIGHTS
Using the Empathy Framework, we deliver either AI-driven predictive analysis or deep qualitative insights, or both.
STRATEGY
DEVELOPMENT
We work with you and your agency partners to build customer engagement strategies that foster trust, deepen loyalty, enhance satisfaction, and create connection.
OUR WORK
Our work with leading brands and causes has helped to attract new customers, drive long-term loyalty, build brand equity and increase revenue. Here’s how we’ve made a difference.
SKIN+ME & AND BEGIN
SKIN+ME & AND BEGIN
SKIN+ME & AND BEGIN
Sophie Van Ettinger, CMO, Skin+Me and And Begin
1:1 Diet by Cambridge Weight Plan
1:1 Diet by Cambridge Weight Plan
1:1 Diet by Cambridge Weight Plan
Hayley McQuade, CMO, 1:1 Diet by Cambridge Weight Plan
Redrow & The Kite Factory
Redrow & The Kite Factory
Redrow & The Kite Factory
Christian Taylor, Managing Partner, The Kite Factory.
Get The Edge with the Emotional Value AI HeatMap
Get an exclusive diagnostic view of where your brand stands relative to competitors, highlighting untapped emotional opportunities that foster real connection.
Book a demo to explore how this tool, powered by the Empathy Framework™, can provide you with clear, actionable insights that support your strategic goals and help create authentic, lasting customer relationships.
ABOUT US
Source Nine started life in 2022 when an insights industry legend (Vincent Nolan of 2CV & Mermaid Gin) and behaviour change specialist (Rob Harrison-Plastow) met whilst helping climate campaigners to change tack and connect with larger audiences.
They talked about how much of marketing had gotten lost in a sea of Big Data, AI and a focus on digital tactics.
How empathy was missing as a result of so many online echo chambers.
And how now, more than ever, we needed new ways of looking at audiences and ourselves that were deeply human.
So they set about creating something different.
A strategic insights company that unlocks the logic of emotion, unearths deeply human insights and leverages generative AI to bring greater speed, accuracy and scale to market research.
